** Press Release **<\/p>\n
FOR IMMEDIATE RELEASE<\/p>\n
ADDITIVE CATCHMENTS ANNOUNCES LAUNCH, BREAKTHROUGH IN ENVIRONMENTAL MONITORING<\/b><\/p>\n
London, UK \u2013 20th June 2023<\/b>\u00a0<\/span>\u2014\u00a0<\/span>Additive.earth<\/a>\u00a0<\/span>is thrilled to announce the launch of its second venture, Additive Catchments. In a significant move towards sustainable decision-making, the company has established partnerships\u00a0<\/span>with Atkins,\u00a0<\/span>Galliford Try and\u00a0 Siemens, in delivering its ground-breaking solution.<\/p>\n Additive Catchments is focused on helping society make more informed and sustainable decisions about our environment. Its approach to catchment monitoring involves comprehensive data collection and analysis from a water catchment area, including factors like water quality, quantity, pollution levels, and runoff. This crucial data powers an AI-enabled digital twin, providing a robust basis for sustainable management decisions, pollution mitigation, enhanced risk management, and optimised investment outcomes.<\/p>\n \u201cWe are excited to partner with Additive Catchments, which we believe can transform environmental monitoring. We will provide catchment planning and landowner engagement services as part of the delivery solution as well as challenging approaches, kit and data to maintain the high standards expected.\u00a0 We are especially excited about the vast potential of the data generated to create a better environment for all through new service offerings and applications across multiple sectors. We see immense potential to \u2018lift and shift\u2019 this model to international markets, such as Canada and the USA, leveraging our existing global network.,\u201d said Gwion Kennard, Director for Integrated Catchment Management at Atkins.<\/span><\/p>\n As a response to the pressing need for water companies to comply with the monitoring requirements set forth by the Environment Act 2021, which stipulates the implementation of up and downstream monitoring of storm overflows by 2027, Additive Catchments offers an innovative solution. Traditional methods have proven costly and present substantial operational hurdles. The current system also necessitates land purchase and planning for installation, often leading to a two-year lead time for deployment. Additive Catchments is stepping up to tackle these challenges, aiming to revolutionise the field of environmental monitoring.<\/p>\n With UK regulatory changes pushing water companies to invest \u00a35bn+, and the nature-based solutions market attracting \u00a3100bn in capital, there\u2019s an urgent need for better and more affordable monitoring solutions. Additive Catchments is stepping in to fill this gap, making effective environmental monitoring within reach for more companies, which benefits consumers.<\/p>\n Other esteemed partners have expressed their excitement at being part of this pivotal venture:<\/p>\n Tim Srock, CEO of Mendix – A Siemens Business, added, \u201cAdditive Catchments is set to transform the environmental monitoring landscape. Developed on the Mendix low-code platform, their technology paves the way for many applications serving diverse sectors and use cases worldwide \u2013 ranging from water management and nature-based solutions to insurance. This approach optimises value and impact, ultimately promoting a sustainable future for all. We take pride in supporting and partnering with Additive Catchments on this essential journey.\u201d<\/p>\n Steve Slessor, Managing Director of Galliford Try\u2019s Environment Business, shared similar sentiments: \u201cGalliford Try is thrilled to partner with Additive Catchments to deploy their ground-breaking solution. We believe the comprehensive data generated holds immense potential for transforming water companies\u2019 management of their assets.\u201d<\/p>\n About Additive Catchments<\/b><\/p>\n Additive Catchments is a venture of\u00a0<\/span>Additive.earth<\/a>, focused on enabling society to make better environmental decisions. Through the use of smart sensors, big data, earth observation, AI-powered digital twins and partnerships with leading companies, Additive Catchments aims to revolutionise environmental monitoring and water resource management.<\/p>\n About Siemens<\/a><\/b><\/p>\n Siemens is a leading global technology company focused on industries that form the backbone of economies worldwide. With a robust portfolio from electrification products, automation and digitalisation to industrial software, Siemens innovatively blends the physical and digital worlds to create sustainable solutions for various industries.<\/p>\n About Mendix<\/a>, A Siemens business<\/b><\/p>\n Mendix is the global leader in low-code application development platforms, offering transformative business solutions. With their cutting-edge technology, Mendix facilitates rapid, collaborative development of high-quality, multi-experience applications, optimising business agility and driving digital innovation.<\/p>\n About\u00a0<\/span><\/b>Atkins<\/a>, a member of SNC-Lavalin Group<\/span><\/strong><\/i><\/p>\n Atkins, a member of SNC-Lavalin Group,<\/span>\u00a0is a world-leading design, engineering, and project management consultancy renowned for its depth of expertise in environmental management, infrastructure, transportation, and nature-based solutions. By pushing the boundaries of possibility, Atkins delivers transformative solutions that shape a safer, smarter, and more sustainable world.<\/span><\/p>\n About Galliford Try<\/a><\/b><\/p>\n Galliford Try is a leading UK construction company delivering high-quality infrastructure and regeneration projects. With a focus on sustainability and social value, Galliford Try\u2019s Environment Business is at the forefront of water, waste, and energy project delivery, playing a crucial role in meeting the challenges of a rapidly changing world.<\/p>\n For more information, visit\u00a0<\/span>https:\/\/additive.earth<\/a>\u00a0<\/span>and\u00a0<\/span>https:\/\/additivecatchments.com<\/a>\u00a0<\/span><\/p>\n ###<\/p>\n Media Contact:<\/p>\n Esm\u00e9 Bebb, Chief of Staff<\/p>\n